A Clear, Strategic Approach to Selling Your Home with Confidence
Selling your home is more than just putting a sign in the yard—it’s a thoughtful process that involves pricing, preparation, marketing, negotiation, and expert coordination. My goal is to help you maximize your return, minimize stress, and feel confident every step of the way.
Here’s how we do it together:
1. Initial Consultation
We start with a conversation—casual but informative—where we’ll discuss:
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Your goals, ideal timeline, and any concerns
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The current condition of your home and possible improvements
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Recent neighborhood sales and what buyers are looking for
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A general overview of what to expect from listing to closing
This is your chance to ask anything, and my chance to understand how to serve you best.
2. Home Evaluation & Strategic Pricing
I’ll conduct a detailed market analysis (CMA) using local data, recent sales, active competition, and buyer demand trends. Together, we’ll:
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Identify your home’s market value
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Discuss pricing strategies based on your goals—whether you want a fast sale or top-dollar
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Create a roadmap for timing your launch for maximum exposure
Proper pricing is key, and I’ll guide you through it with full transparency.
3. Home Preparation & Staging Guidance
First impressions matter. I’ll walk through your home and offer tips to help it show its best, whether that means:
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Decluttering, depersonalizing, and minor repairs
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Light staging or full staging consultations
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Coordinating professional cleaning, photography, or landscaping
Don’t worry—I’ll recommend trusted local pros and help you prioritize where to spend time and money.
4. Professional Marketing Launch
Once your home is ready, I’ll put together a custom marketing plan that includes:
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Professional photography and video
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Floor plans, 3D virtual tours, and drone footage (if applicable)
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Listing on the MLS, national websites, and brokerage networks
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Social media, email blasts, and print materials
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Open houses and private showings for qualified buyers
The goal? Create excitement, drive traffic, and attract serious offers.
5. Showings & Feedback Management
I’ll coordinate and host showings, handle agent communications, and gather buyer feedback to keep our strategy sharp.
You’ll receive regular updates on:
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How many people are viewing the home
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What they’re saying
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Any suggestions or signs we may need to adjust pricing or marketing
I’ll also ensure your time and privacy are respected during this phase.
6. Receive & Review Offers
Once offers start coming in, I’ll walk you through each one to compare:
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Offer price and financing type
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Contingencies (inspection, appraisal, loan)
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Closing timeline and strength of buyer
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Additional terms or requests
I’ll help you evaluate, counter if needed, and accept the offer that best aligns with your goals—not just the highest price.
7. Manage Escrow & Negotiations
After accepting an offer, we enter escrow. I’ll manage the process and stay on top of every detail, including:
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Scheduling and reviewing inspections
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Negotiating repair requests or credits
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Coordinating the appraisal and title paperwork
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Communicating with all parties (buyer’s agent, lender, escrow officer, etc.)
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Keeping you informed of all key deadlines
This is where experience matters most—and where I stay especially hands-on.
8. Final Steps & Closing
We’ll do a final walkthrough to confirm the home’s condition, then sign your closing documents (often remotely or at escrow). Once funds are transferred and the sale is recorded, your transaction is officially complete.
I’ll make sure you:
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Understand your closing statement and proceeds
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Know what to expect with tax documents and move-out timelines
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Feel supported even after the sale is done
9. After Closing Support
Just because the transaction ends doesn’t mean our relationship does. I’m here to:
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Recommend movers or storage companies
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Help with your next purchase or relocation
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Offer referrals for tax, legal, or estate planning professionals
Many clients return when they’re ready for their next move—or send friends and family my way. I’m always honored to help.
Selling Doesn’t Have to Be Stressful
With the right guidance, a thoughtful plan, and steady communication, selling your home can be a rewarding experience. I’m here to be your advisor, advocate, and partner through it all.
